Nursery & garden center · Tomball

Cirta Plants

Ecommerce web design
Product catalog
Local SEO
Launched June 2026

Measured results

97
Lighthouse performance score, with a full photo catalog: 0.3s
First Contentful Paint on desktop: 0
Cumulative Layout Shift — nothing moves while customers shop

What changed

The nursery can sell outside the front gate for the first time: online orders with local pickup or shipping, instead of Facebook posts and phone calls during spring rush.
The owner reports a substantial increase in sales since the store launched. We have not audited their sales records, so we describe the change in words rather than publishing a percentage we cannot evidence.
Inventory that used to be described over the phone — light, water, size, zone, edible or ornamental — is now answered on the product page before anyone calls.

Cirta Plants is a local nursery in Tomball growing indoor plants, fruit trees, cuttings and seasonal flowers. They had the stock and the growing expertise; what they didn’t have was a way to sell any of it outside the front gate. See it live at cirtaplants.com.

The problem

A nursery’s inventory changes weekly, and plants are a considered purchase: buyers want to know how big it is, how much sun it needs, whether it survives their zone, and whether they can pick it up today or have it shipped. None of that fits in a Facebook post, and phone calls don’t scale during spring rush.

What we built

A full ecommerce store built around how people actually shop for plants: filters for distance, category, pickup versus shipping, and price; product pages that answer the grower questions up front (light, water, size, edible or ornamental) and back them with a healthy-arrival guarantee; collections like “perfect for your zone” that use the shopper’s ZIP; and a local-pickup path for customers who’d rather drive over.

The result

The nursery can now sell to anyone in Texas instead of only to whoever drives to the gate, and the owner reports a substantial rise in sales since launch. That figure comes from the client rather than from a system we measure, so we are describing it in words rather than publishing a number we cannot show you the source for.

What we can show you is the performance, measured with Lighthouse on desktop in July 2026 and repeatable on your own machine: a 97 performance score with the full photo catalog loading, a 0.3-second First Contentful Paint, and a Cumulative Layout Shift of zero, so nothing jumps while a customer is reaching for “add to cart.”

The Cirta Plants inventory page: filters for location, fulfillment, category, product type, price, availability and hardiness zone beside a grid of plants with prices and add-to-cart buttons — The inventory: shoppers filter by distance, pickup vs shipping, category, price and hardiness zone — the questions plant buyers actually ask first.

The Hardy Chicago Fig product page: photos, price, stock status, pot size, add-to-cart and a 30-day healthy-arrival guarantee — Every product page puts the price, size and stock level next to the add-to-cart button, backed by a 30-day healthy-arrival guarantee to close the sale.